Agoda

**The problem it solves** STR operators in Asia-Pacific need distribution reach to Asian travellers that Western-origin OTAs cannot replicate. **What Agoda does** Agoda is an online travel agency headquartered in Singapore and a subsidiary of Booking Holdings, operating one of the largest accommodation platforms in Asia-Pacific. The platform lists hotels, serviced apartments, and vacation rentals through its Agoda Homes section, covering non-hotel homes across 50+ countries, with particular market strength in Southeast Asia, Japan, South Korea, and India. **How it works** Property managers connect via the Agoda YCS (Yield Control System) extranet for listing creation, calendar management, multi-rate-plan configuration, and cancellation policy setup. iCal sync, channel manager connections, and PMS integrations are supported through Agoda's connectivity partner program. Instant booking, multi-currency payments, two-way guest-host reviews, 24/7 partner support, and direct host payouts are all available. Promotional tools including new-listing visibility boosts and configurable rate promotions run through the partner portal. The Agoda Cash loyalty program and integration with Booking Holdings' rewards ecosystem drive repeat bookings. **Who it's for** STR operators targeting Asian travellers, primarily for properties in Asia-Pacific, supplementary for European and North American properties receiving Asian tourists.

Listed on STR Market Map, the short-term-rental software marketplace.

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