str market mapSTR operators in Asia-Pacific need distribution reach to Asian travellers that Western-origin OTAs cannot replicate.
Agoda is an online travel agency headquartered in Singapore and a subsidiary of Booking Holdings, operating one of the largest accommodation platforms in Asia-Pacific. The platform lists hotels, serviced apartments, and vacation rentals through its Agoda Homes section, covering non-hotel homes across 50+ countries, with particular market strength in Southeast Asia, Japan, South Korea, and India.
Property managers connect via the Agoda YCS (Yield Control System) extranet for listing creation, calendar management, multi-rate-plan configuration, and cancellation policy setup. iCal sync, channel manager connections, and PMS integrations are supported through Agoda's connectivity partner program. Instant booking, multi-currency payments, two-way guest-host reviews, 24/7 partner support, and direct host payouts are all available. Promotional tools including new-listing visibility boosts and configurable rate promotions run through the partner portal. The Agoda Cash loyalty program and integration with Booking Holdings' rewards ecosystem drive repeat bookings.
STR operators targeting Asian travellers, primarily for properties in Asia-Pacific, supplementary for European and North American properties receiving Asian tourists.
Listed on STR Market Map, the short-term-rental software marketplace.