str market mapItalian and European accommodation providers want broad OTA connectivity, GDS reach, and a direct booking engine integrated with their existing PMS, without piecing together multiple vendors.
Booking Expert is an Italian hospitality technology company, part of the Zucchetti Group. Its primary product is BeSync, a channel manager widely adopted across Italy for multi-channel OTA distribution. The company also provides BeOtelia, a full PMS, and a direct booking engine, making it a multi-component hospitality software provider within the Zucchetti Hospitality ecosystem.
BeSync is a two-way XML channel manager connected to over 300 B2B, B2C, and GDS channels, syncing availability, rates, and inventory in real time. It integrates bidirectionally with major PMS platforms. BeScan monitors competitor pricing for rate parity. BeGlobal provides dedicated GDS connectivity. BeOtelia is a web-based PMS for hotels, residences, B&Bs, holiday homes, and tourist villages, covering reservations, guest profiles, invoicing, and reporting. BeDirect converts phone, email, and walk-in inquiries into confirmed reservations. BeGain is the direct booking engine supporting rate plans, packages, and promotional offers. BeShop handles e-commerce voucher sales.
Italian and European accommodation providers (from independent hotels and holiday homes to tourist villages and multi-property groups) that need broad OTA, GDS, and direct booking integrated with their PMS.
Listed on STR Market Map, the short-term-rental software marketplace.