**The problem it solves** Vacation rental property management companies need a systematic pipeline for acquiring new homeowner clients, but rarely have in-house marketing capacity to run owner-acquisition campaigns at scale. **What Door Scale does** Door Scale is a US-based lead generation service for vacation rental property management companies, focused specifically on acquiring new homeowner clients. The service identifies, targets, and pre-qualifies short-term rental property owners and delivers qualified homeowner calls directly to vacation rental managers looking to grow their property portfolios. **How it works** Door Scale uses digital advertising funnels with owner-specific messaging, filters, and qualifying questions to ensure conversations reaching clients are with property owners actively controlling STR assets and considering professional management. Typical qualified owners generate $45,000 or more in annual rental revenue. The service is performance-oriented: campaigns are designed to deliver consistent qualified calls on a weekly basis rather than bulk unqualified leads. Door Scale handles ad targeting, funnel management, and lead qualification end-to-end, removing the need for property management companies to build or manage their own owner acquisition marketing. **Who it's for** Vacation rental property management companies in the US managing 20 to 500 or more properties who have the operational capacity to onboard new homeowner clients but lack a systematic pipeline for attracting them, particularly in competitive regional and national markets.
Listed on STR Market Map, the short-term-rental software marketplace.