**The problem it solves** Florida vacation rental owners lose a significant share of rental income to booking fees charged by large OTA platforms, while travelers pay service fees that can add 15-20% to the total reservation cost. Independent owners also struggle to maintain direct communication with guests when large platforms restrict messaging before booking. **What Florida Rentals by Owner does** Florida Rentals by Owner (FLARBO) is a Florida-specific vacation rental marketplace that connects travelers directly with property owners and managers. The platform covers the full Florida coastline and inland areas, from the Florida Keys to the Panhandle, listing houses, condos, resort units, and beachfront properties for short-term and seasonal (snowbird) stays. **How it works** Property owners purchase an annual subscription starting at $199 per listing, which gives them a verified, searchable profile with up to 50 photos, iCal calendar sync, a quick-quote calculator, and a direct link to the host's own website. All traveler inquiries go directly to the host via email, phone, or text with no platform intermediary blocking communication. Owners set their own cancellation and payment policies and use their own payment processors. FLARBO markets listings through SEO, paid ads, social media, and partner integrations, claiming an annual reach of over 50 million Florida-bound travelers. **Who it's for** FLARBO serves two audiences: Florida short-term rental owners and property managers who want to reduce dependence on large OTAs and capture direct bookings at lower cost, and travelers seeking Florida vacation rentals at owner-direct prices without platform surcharges.
Listed on STR Market Map, the short-term-rental software marketplace.