**The problem it solves** STR operators running mid-tier and upscale properties need a TV experience that goes beyond cable. Guests expect to cast Netflix from their phones, see a welcome screen with house rules, and reach the operator from the TV, without exposing the operator's personal streaming credentials. **What LG Pro:Centric does** LG Pro:Centric is the hospitality-TV platform built into LG's commercial-grade hotel and STR televisions. The platform combines purpose-built hardware (Pro:Centric Smart TVs, supporting webOS for hospitality) with a managed CMS that lets the operator customize the welcome screen, content lineup, and in-room messaging across every unit centrally. **How it works** The Pro:Centric SMART platform runs on LG's commercial TV models. Operators (or their AV integrators) push a custom homescreen, branded channel lineup, and pre-configured streaming apps from a central CMS. Guests cast directly from their devices without logging into the operator's accounts, and the TV resets between stays. pro:idiom DRM and remote management protect content rights and let operators manage thousands of TVs from one dashboard. **Who it's for** Mid-to-large vacation rental operators, boutique aparthotels, and serviced apartment groups that want a hotel-grade in-room TV experience without operating their own AV stack. Typical buyers go through LG's commercial AV channel rather than buying retail. Competes with Samsung Hospitality and Philips MediaSuite.
Listed on STR Market Map, the short-term-rental software marketplace.