Nearsight

**The problem it solves** Vacation rental managers, M&A teams, and software vendors making decisions about competitors, acquisition targets, or marketing strategy typically piece together data from disconnected sources: portfolio scrapes, social listening, email-tracker tools, SEO platforms, review trackers. None of them are STR-specific and the picture stays incomplete. **What Nearsight does** Nearsight is a competitive intelligence and marketing platform built specifically for the vacation rental industry. It pulls portfolio, reputation, social media, email marketing, and SEO data on US vacation rental managers into one workspace so operators and the broader STR ecosystem can benchmark, target, and act on real market data. **How it works** Portfolio tracking monitors property counts and growth over time across 700+ US VRMs. Reputation monitoring covers reviews across major OTAs. Social media monitoring tracks Facebook, Instagram, YouTube, and TikTok presence. Email campaign monitoring captures what competitors are sending. OTA dependency scoring shows how reliant each VRM is on Airbnb/Vrbo vs. direct bookings. The Nearsight Terminal is the unified workspace; data feeds also power free industry reports (PMS market share, social media leaderboards, ad usage studies). **Who it's for** US-focused vacation rental managers, M&A teams, STR software vendors, real estate agents, in-house marketing teams, and DMOs that need decision-grade competitive data on the VRM landscape.

• Type: Analytics & Market Intelligence
• Headquarters: Myrtle Beach, US
• Key features: Business strategy and expansion planning, M&A advisory, Supply growth and churn insights, Rating benchmarks and impact analysis, Social media management, Market benchmarks by segment

Listed on STR Market Map, the short-term-rental software marketplace.