**The problem it solves** Hotels booking through OTAs pay significant commission on each reservation, and website visitors who find lower rates on booking platforms complete their reservation there rather than returning to the hotel's direct channel. **What RateParity does** RateParity is a hotel direct-booking conversion-rate optimization (CRO) platform founded in 2007 and headquartered in Nicosia, Cyprus, with branch offices in Greece, Israel, and Italy. It provides website-embedded tools that shift reservations from OTAs to the hotel's own site, serving more than 2,500 partner properties across 30+ countries. **How it works** The anchor feature is a price-comparison widget that displays the hotel's direct rate alongside live OTA prices in the booking flow, and the Rate Match module can automatically match an OTA price to capture the booking directly. Additional tools include an AI-powered chatbot that handles booking inquiries 24/7 across desktop and mobile, a cart-abandonment module sending exit pop-ups and email reminders, a behavioral personalization engine serving targeted offers based on visitor actions, a Reviews Widget embedding aggregated guest ratings, and a Vouchers and Gift Cards module generating advance-purchase revenue. A MICE Booking Engine, via the Book-a-Space integration, enables direct meeting-space sales. All tools deploy as JavaScript snippets and connect via the RateParity API, with reseller partners across Europe, the Middle East, and Asia. **Who it's for** Independent hotels, boutique properties, and hotel groups of any size looking to grow direct booking share, with particular adoption in Mediterranean markets including Greece, Cyprus, Israel, and Italy.
Listed on STR Market Map, the short-term-rental software marketplace.