**The problem it solves** Travelers who want flexible multi-destination itineraries combining transport, accommodation, and activities typically have to coordinate bookings across multiple platforms, losing package protections and paying fragmented prices without a single point of service. **What Sembo does** Sembo is a Swedish online travel agency founded in 1987 that lets travelers build and book combination trips covering flights, hotels, vacation rentals, ferries, and activities in a single transaction. The platform covers destinations across Europe, Asia, the Americas, and beyond, with a particular focus on Scandinavian and Nordic outbound travelers. Sembo is a wholly owned subsidiary of Stena Line Travel Group AB. **How it works** The booking engine accepts multi-stop and multi-mode searches, allowing travelers to combine a ferry leg with a hotel, a flight with a villa rental, or several hotels across different cities in one checkout. An AI trip planner called Amelia assists with destination and price comparison. All bookings benefit from a Price Match Guarantee and are covered by Swedish travel guarantee legislation. Vacation rentals are bookable alongside hotel rooms and holiday packages through the same interface. **Who it's for** Sembo primarily serves leisure travelers in Scandinavia and Northern Europe seeking flexible, packaged holiday solutions ranging from weekend city breaks to multi-week combination itineraries. An affiliate program and a travel agent login indicate a B2B distribution layer as well.
Listed on STR Market Map, the short-term-rental software marketplace.