**The problem it solves** Hotels and other accommodation providers lose margin to OTA commissions and often run a weak direct booking website that fails to convert searchers into reservations. **What it does** Simplex is an Israeli hotel software house that builds direct booking infrastructure and runs digital marketing for accommodation providers. Its core product is a hotel booking engine (branded Octopus) paired with custom hotel website development, business intelligence reporting, and marketing services. The company works mainly with hotels, hotel chains, hostels, and guesthouses, and also supports apartments and rural accommodation. **How it works** The booking engine plugs into a property's own website to take direct reservations, with multi-language support, rate-type configuration, real-time OTA price comparison, and Apple Pay and Google Pay at checkout. Simplex builds responsive hotel websites, surfaces properties across Google Maps, Bing Maps, metasearch, and price-comparison sites, and runs SEO, PPC, and social campaigns. An automated BI layer turns booking and visitor data into daily reports, real-time alerts, and dashboards through tools such as Looker Studio and GA4, with A/B testing to lift conversion. **Who it's for** Hotels, chains, hostels, guesthouses, and other accommodation operators, primarily in Israel, that want to grow direct bookings and reduce OTA dependence through a combined booking engine, website, and marketing stack.
Listed on STR Market Map, the short-term-rental software marketplace.