**The problem it solves** Independent accommodation providers and travel agencies want to transact directly with each other for B2B bookings without losing the accommodation brand identity behind a wholesaler markup. **What Travia does** Travia (travia.is) is an Icelandic B2B travel distribution marketplace that directly connects travel agencies with accommodation providers to enable live booking, automated workflows, and managed contracting between parties. It operates as a direct distribution system rather than a bedbank or traditional GDS, keeping the accommodation brand visible throughout the transaction. **How it works** The platform enables travel agencies to browse real-time rates and availability across accommodations, car rentals, and activities, and to place confirmed bookings instantly. Accommodation providers can manage multiple agency contracts, control pricing and availability, and receive direct bookings without intermediary markup. Features include automated booking confirmations, inventory update automation, centralised contract management, and direct system integration that reduces manual intervention. Travia charges no setup fee and no subscription fee. The platform covers approximately 90% of domestic hotel inventory in Iceland and serves travel agencies internationally. **Who it's for** Independent hotels, chains, and accommodation providers in Iceland and international markets that want to distribute directly to the travel agency channel without intermediaries. While oriented primarily toward hotels, the marketplace model also fits serviced apartment providers and non-OTA accommodation segments seeking direct agency connectivity.
Listed on STR Market Map, the short-term-rental software marketplace.