**The problem it solves** Travellers struggle to compare accommodation across many booking sites, and properties need a trusted review surface to win guests who research before booking. **What TripAdvisor does** TripAdvisor aggregates traveller reviews, ratings and price comparisons for hotels and vacation rentals, surfacing listings supplied by distribution partners and sending bookers to the partner's channel. **How it works** For accommodation it shows properties and pricing sourced from OTA and booking-engine partners via API; vacation-rental inventory is supplied through third-party booking partners. Travellers click through to the partner to complete the booking while TripAdvisor earns referral or CPC revenue. **Who it's for** OTAs, channel managers and booking platforms wanting to syndicate inventory to TripAdvisor's global audience, and operators seeking review-driven discovery through those partners.
Listed on STR Market Map, the short-term-rental software marketplace.