**The problem it solves** Short-term rental operators, hotels, and B&Bs spend significant staff time on pre-arrival admin: collecting guest documents, registering guests with local authorities, answering repetitive questions, and managing check-in, while smaller operators cannot afford round-the-clock staffing. **What UpMarket does** UpMarket is an Amsterdam-based AI guest experience platform founded in 2022 and backed by Antler. It provides an AI virtual concierge, automated online check-in with ID scanning, a direct-booking chatbot, a white-label guest app, and digital payments for vacation rentals, hotels, resorts, and B&Bs. **How it works** The AI virtual concierge answers guest questions around the clock via WhatsApp and SMS, drawing on a property knowledge base and responding in the guest's language. When a reservation syncs from the PMS, UpMarket runs a pre-arrival flow: it contacts the guest, collects document scans, files compliance data with local authorities in markets such as Portugal and Spain, and delivers access instructions. A no-download guest app handles property guides, digital keys via smart-lock integrations, payment links, and local recommendations, while a website chatbot converts direct inquiries into bookings. The platform connects to more than 17 PMS systems including Guesty, Hostaway, Lodgify, Hostfully, Smoobu, Cloudbeds, Beds24, and OwnerRez. **Who it's for** Small-to-medium vacation rental operators, boutique hotels, resorts, and B&Bs across Europe, with particular fit for markets that mandate guest registration such as Spain and Portugal.
Listed on STR Market Map, the short-term-rental software marketplace.