**The problem it solves** Short-term rental operators and boutique hotel managers who rely on OTAs for bookings have no systematic way to convert those one-time OTA guests into repeat direct bookers, and lack the automation infrastructure to run targeted retention and upsell campaigns at scale. **What Yada does** Yada is a US-based AI-powered CRM, marketing automation, and guest engagement platform for short-term rental operators and boutique hotels that automates guest communications, direct booking campaigns, and loyalty programs across email, SMS, WhatsApp, and RCS. **How it works** Yada unifies guest records from PMS and OTA sources into segmented profiles that drive automated campaigns. AI-powered messaging automates repetitive guest conversations through a 24/7 chatbot handling inquiries via web, email, and messaging channels. Marketing automations include pre-arrival upsell sequences, in-stay service offers, post-stay review prompts, win-back campaigns for lapsed guests, and inventory-gap promotions. Smart digital guidebooks with dynamic QR codes deliver property information and in-stay upsells. The loyalty module provides a fully branded direct booking program with tiered points, member perks, and automated milestone messages. Yada integrates with PMS systems used in the STR industry. **Who it's for** STR operators and boutique hotel managers with an established guest database who want to convert OTA guests into repeat direct bookers and automate guest communication across a multi-property portfolio.
Listed on STR Market Map, the short-term-rental software marketplace.