**The problem it solves** STR operators run tech stacks combining PMSes, channel managers, communication tools, and operational software that often lack direct integrations with each other, leaving manual data entry or custom dev work as the only options. **What Zapier does** Zapier is a no-code workflow automation platform that connects over 7,000 web applications through event-triggered workflows called Zaps. The platform allows teams to build automated pipelines between apps. When a trigger event occurs in one application, Zapier executes one or more actions in another, without writing code. It supports REST API connections and webhooks as native primitives. **How it works** For STR operations, Zapier bridges PMS platforms, channel managers, communication tools, and operational software that lack direct integrations. Common workflows include syncing new reservations from a PMS to a spreadsheet or database, triggering cleaning or maintenance task creation in tools like Trello or Asana when a checkout is detected, sending automated SMS or email notifications to cleaning staff, routing guest inquiry data to CRMs, and parsing booking confirmation emails to extract check-in and check-out times. Zapier's marketplace lists hundreds of pre-built Zap templates relevant to hospitality and property management, reducing setup time for standard workflows. **Who it's for** Individual vacation rental hosts, small property management companies, and larger operators wanting to automate repetitive cross-tool processes without engineering resources. It is positioned as middleware infrastructure rather than a purpose-built STR product, relevant to any operator whose tech stack includes applications without direct native integrations.
Listed on STR Market Map, the short-term-rental software marketplace.