str market mapConsumer brands struggle to reach travellers in a receptive, high-dwell-time environment. Traditional advertising channels miss guests during their actual holiday experience, when product trial intent is high.
Aloja Experience is a Spanish experiential marketing agency that places branded products inside short-term rental and tourist accommodation units, turning holiday stays into in-situ brand sampling campaigns.
The agency uses a proprietary MEED framework (combining the right moment, right environment, a surprise creative element, and durable recall) to design and execute in-stay product placements across holiday apartments, ski lodges, rural houses, and other tourist accommodation. Campaigns include product sampling, lead capture activations, and below-the-line executions, with accommodation type and guest profile matched to the brand's target consumer segment. STR operators participate as distribution partners, enabling a monetisation touchpoint from their guest stays.
Fast-moving consumer goods brands, beverage companies, and lifestyle brands seeking to activate inside the STR channel, and accommodation operators open to branded guest-stay partnerships.
Listed on STR Market Map, the short-term-rental software marketplace.