str market mapVacation rental management companies want to grow direct bookings and reduce OTA commission dependence but lack the in-house marketing expertise to do so.
BuildUp Bookings is a US-based digital marketing agency serving vacation rental management companies and STR brands. The firm provides full-service marketing including strategy, execution, and ongoing optimisation, with a focus on driving direct bookings and building brand presence for operators in leisure markets.
Services include SEO via a proprietary TLCK Framework covering technical SEO, keyword research, content development, and PR-driven link building. Paid advertising covers search engine marketing and social ad campaigns. Social media marketing handles strategy and content across relevant platforms. Website design and development builds or improves direct booking sites with integrated booking tools and PMS API connections. Content marketing strategy and production are also offered. Engagements run as monthly retainers with scope-based fees. The agency does not operate as a software provider or offer self-serve tooling.
Established vacation rental management companies in leisure and resort markets across North America with the scale to justify ongoing marketing investment.
Listed on STR Market Map, the short-term-rental software marketplace.