str market mapShort-term rental operators who scale past a handful of units have to shift from doing the work to running a company, and the informal habits that grew the portfolio stop working. There is little structured education for operators making that jump who want to run the business like a professional company rather than a side project.
It is a self-paced education program that helps short-term rental operators grow from hands-on operator into the CEO of a scaling business. It is written and taught by Simon Lehmann and delivered as eight modules and fifty-two short episodes, each with a practical learner tool.
The curriculum follows the stages of an STR company, from the operator stage map and the operating model through unit economics, owner economics, distribution and pricing, the technology stack and data foundation, AI for short-term rentals, and a closing module on where the business is heading. It is self-paced, with a learner tool built into each module, and is produced in four languages so operators can learn in English, German, French, or Spanish.
Short-term rental operators scaling from roughly 20 to 200 units who want to professionalize and grow. The Academy is scheduled to launch in September 2026 at simonlehmann.net.
Listed on STR Market Map, the short-term-rental software marketplace.