str market mapVacation rental and vacation home operators need reliable distribution to travellers seeking whole-home rentals for family and group trips, but building direct booking traffic from scratch is costly. Reaching this specific guest segment through general hotel OTAs is inefficient.
Vrbo is a vacation rental marketplace owned by Expedia Group that connects property owners and managers with travellers booking entire-home rentals, with a focus on family and group travel.
Operators create self-service listings with calendar management, flexible rate plans, length-of-stay discounts, and promotional tools. Distribution extends across the Expedia Group ecosystem including Expedia, Hotels.com, and partner sites. Vrbo connects via API with channel managers and major PMS platforms, with iCal sync also available. Hosts choose between a pay-per-booking commission model or an annual subscription. Guest trust mechanisms include two-way reviews, identity verification, a Book with Confidence guarantee, and damage protection programmes.
Individual hosts, professional property managers, and large portfolio operators seeking a high-reach distribution channel focused exclusively on entire-property rentals for the family and group travel segment, particularly in North American and European markets.
Listed on STR Market Map, the short-term-rental software marketplace.