**The problem it solves** Short-term rental operators, investors and technology vendors navigating acquisitions, scaling decisions or PMS migrations rarely have in-house expertise specific to the vacation rental sector, and generalist consultants miss its distribution, operations and valuation nuances. **What AJL Atelier does** AJL Atelier is a boutique advisory firm focused exclusively on the short-term and vacation rental industry. It provides M&A transaction advisory, strategic planning, technology stack consulting and operations consulting for STR businesses. **How it works** The firm runs senior-led engagements rather than large project teams. Buy-side and sell-side M&A advisory is conducted through formal partnerships with Cambon Partners for European transactions and Raincatcher for North America. Technology consulting covers PMS selection, migration planning and implementation support, while operations work addresses process design, revenue management strategy and organizational structure. The firm also publishes industry research and contributes to vacation rental conference programming, keeping its market view current. **Who it's for** STR operators seeking to scale, professionalize or exit; institutional investors evaluating the accommodation sector; and technology vendors working through market positioning. Clients wanting senior advisory specific to vacation rentals rather than a generalist consultancy.
Listed on STR Market Map, the short-term-rental software marketplace.