str market mapOwners of one to five holiday apartments keep adding measures (new photos, a website, Instagram, more tools) without knowing which of them a guest actually notices, and spend money on the wrong ones.
FeWo Coaching is Caroline Petersen's consulting practice in Hamburg for German-speaking holiday-apartment hosts. Its core product, "Der Gästeblick", is a review of the listing, website and Instagram presence from the guest's point of view, delivered online as a video analysis with a feedback call, or on site with a walk-through of the apartment and a follow-up after four to six weeks. Follow-on offers are a three-month 1:1 implementation programme (Instagram build-up, website and portal optimisation, shifting the guest target group) and a six-month VIP programme that includes the academy courses. She also speaks at trade shows.
Hosts book the Gästeblick, fill in a questionnaire, receive the analysis within five working days and leave the feedback call with one or two clear priorities. Implementation programmes run as regular online sessions where the host does the work and the coach guides.
Private hosts with one to five holiday apartments in Germany, Austria and Switzerland who want higher-value guests rather than maximum occupancy and prefer a clear decision over more tips. Explicitly not for hobby hosts or portfolio operators.
Listed on STR Market Map, the short-term-rental software marketplace.