**The problem it solves** Vacation rental property managers are heavily dependent on OTA platforms for bookings, paying commission on the bulk of their revenue while losing ownership of guest data and direct relationships, without a clear view of which properties in their portfolio would benefit most from direct booking investment. **What BookingsCloud does** BookingsCloud is a data-driven digital marketing platform built for vacation rental property managers, using AI to score individual properties by booking potential and allocate marketing spend toward direct booking channels. **How it works** The platform analyses demand signals, competitive availability, and guest behaviour data to score each property in an operator's portfolio by conversion potential. Automated campaigns are created and managed across paid digital channels based on these scores, targeting the audiences and timing most likely to generate direct bookings. Performance tracking covers ROI, conversion analytics, and channel attribution. A campaign dashboard connects to Looker Studio for custom reporting. The system continuously re-evaluates property scores and adjusts targeting as market conditions change. **Who it's for** Owner-operators, professional property management companies, and in-house revenue management teams who want to reduce OTA commission exposure and build a direct booking channel with data-driven marketing.
Listed on STR Market Map, the short-term-rental software marketplace.