str market mapVacation rental managers take most of their bookings through OTAs, paying commission on that revenue and losing the guest relationship with it. Building a direct channel means deciding which of hundreds of units deserve advertising spend this month, then building, running and tracking those campaigns by hand.
BookingsCloud is a marketing automation platform for vacation rental managers. It scores every property in a portfolio for booking potential, recommends which units to advertise, and runs the paid social campaigns for the ones the manager approves.
The platform connects to the manager's property management system and layers website traffic and market data on top, including Google Analytics and Key Data. From that it produces an Opportunity Score for each unit, refreshed from live PMS data. The manager approves a property list, then BookingsCloud selects the images, generates the ad copy and launches campaigns on Meta and Google, with photos, rates and availability pulled from the PMS so ads follow pacing and availability. Reporting covers return on ad spend, conversion and attribution in one dashboard.
Owner-operators, property management companies and in-house revenue or marketing teams, from a single property up to portfolios in the thousands, that want to cut OTA dependence. Trials run 90 days with no contract.
Listed on STR Market Map, the short-term-rental software marketplace.