**The problem it solves** Accommodation providers, including professional STR operators, lose direct bookings because travellers discover and compare properties on Google with no route back to the provider's own booking engine. **What Google Hotel Ads does** Google Hotel Ads is the accommodation metasearch layer in Google Travel, surfacing live hotel and vacation-rental rates inside Search, Maps and Google Travel and letting properties show their own direct rates next to OTA rates. **How it works** Properties connect through a certified channel manager such as eviivo that pushes live rates and availability via the Hotel Ads API; providers bid on a cost-per-click or target-ROAS basis, ads appear on dated destination queries, and the traveller is sent to the property's booking page. **Who it's for** Hotels, serviced apartments and vacation-rental managers with a direct booking engine seeking to recapture OTA-captured demand at the point of Google discovery.
Listed on STR Market Map, the short-term-rental software marketplace.