Google Hotel Ads

What problem does Google Hotel Ads solve?

Accommodation providers, including professional STR operators, lose direct bookings because travellers discover and compare properties on Google with no route back to the provider's own booking engine.

What does Google Hotel Ads do?

Google Hotel Ads is the accommodation metasearch layer in Google Travel, surfacing live hotel and vacation-rental rates inside Search, Maps and Google Travel and letting properties show their own direct rates next to OTA rates.

How does Google Hotel Ads work?

Properties connect through a certified channel manager such as eviivo that pushes live rates and availability via the Hotel Ads API; providers bid on a cost-per-click or target-ROAS basis, ads appear on dated destination queries, and the traveller is sent to the property's booking page.

Who is Google Hotel Ads for?

Hotels, serviced apartments and vacation-rental managers with a direct booking engine seeking to recapture OTA-captured demand at the point of Google discovery.

• Type: Metasearch
• Headquarters: Mountain View, US
• Integrations: 34
• Key features: Metasearch advertising, Rate display, Direct booking traffic, CPC bidding, Rental listings

Listed on STR Market Map, the short-term-rental software marketplace.