Trivago

What problem does Trivago solve?

Travellers comparing hotel rates across dozens of booking sites face fragmented searches and inconsistent pricing, while hotels and OTAs need a scalable channel to reach price-conscious bookers at the moment of intent.

What does Trivago do?

Trivago is a global hotel and accommodation metasearch engine, founded in 2005 in Düsseldorf, Germany, where it remains headquartered, with over 650 employees.

How does Trivago work?

Trivago aggregates room rates from OTAs, hotel direct channels, and other booking sites into a single comparison view for each property. Advertisers, primarily OTAs, bid on placement using a cost-per-click or cost-per-acquisition model, and Trivago earns a referral fee when a user clicks through or completes a booking on the advertiser's site; the platform does not take bookings directly. AI-driven improvements to search relevance and personalization are an ongoing focus, alongside a growing emphasis on driving direct hotel bookings.

Who is Trivago for?

Leisure and business travellers comparing accommodation prices across channels, and OTAs and hotel chains that want high-intent referral traffic at the top of the booking funnel.

• Type: Metasearch
• Headquarters: Düsseldorf, DE
• Integrations: 26
• Key features: Commission Model, Property Type Coverage, Guest Reach & Discovery, Listing Management, Channel Connectivity

Listed on STR Market Map, the short-term-rental software marketplace.