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Hostfully

What problem does Hostfully solve?

Short-term rental operators outgrow their software as they add properties, and switching platforms mid-growth costs time, data and momentum. The alternative is stitching distribution, reservations, guest messaging, payments and owner reporting together from separate tools, which multiplies the work as the portfolio gets bigger.

What does Hostfully do?

Hostfully is a US vacation rental management platform for professional short-term rental managers, covering a property management system, channel manager, direct booking tools and owner accounting in one place. Every plan includes 24/7 human support and a dedicated onboarding specialist. The company holds Preferred+ partner status with Airbnb, Elite status with Vrbo and Premier Connectivity Partner status with Booking.com.

How does Hostfully work?

The platform is organised around five areas:

  1. Distribution. Real-time two-way sync of rates, availability and listing content with Airbnb, Vrbo, Booking.com, Google and more than 60 other channels, including automated channel mapping, booking modifications and channel-specific rate adjustments.
  2. Reservations. Multi-calendar, full booking lifecycle, rate and availability rules, and optional iCal sync.
  3. Guest experience. A unified inbox with AI-assisted messaging, message templates, pre-arrival forms, guest verification with ID capture, digital guidebooks, and damage protection with waiver or deposit options.
  4. Direct bookings. A booking engine and website builder with real-time availability, deposit and balance payments, tax and fee calculation, promo codes and SEO.
  5. Owners and accounting. An owner portal with calendars and statements, backed by accounting with split payouts.

A documented API with webhooks and a marketplace of integrations extend the platform, and native iOS and Android apps are included. STR Market Map currently lists 130 confirmed integrations for Hostfully.

Who is Hostfully for?

Professional vacation rental and short-term rental managers growing from a few listings to portfolios above 100 properties, including first-time PMS users and operators migrating from another platform, who want distribution, operations and owner management in one system at per-property pricing.

  • Type: PMS
  • Headquarters: San Francisco, US
  • Integrations: 136
  • Key features: Channel Connectivity, Reservations & Calendar, Guest Messaging, Owner Portal, Booking Engine, Operations Platform

News and milestones for Hostfully

Hostfully takes growth investment from Blue Star Innovation Partners

Hostfully announced an investment from Dallas based growth firm Blue Star Innovation Partners. The amount was not disclosed. Co-founder Margot Schmorak remains chief executive, and Hostfully said it will operate independently from Blue Star's other property management software investment, Track.

Event date: 2025-09-16 · Summary published: 2026-08-20 · Source: Hostfully (original report)

Listed on STR Market Map, the short-term-rental software marketplace.

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MarketplacePMS
Manage bookings and calendarsGet more bookingsPrice smarterRun cleaning and operationsTalk to guests and automate check-inProtect income and stay compliantGet expert help

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