Short-term rental operators outgrow their software as they add properties, and switching platforms mid-growth costs time, data and momentum. The alternative is stitching distribution, reservations, guest messaging, payments and owner reporting together from separate tools, which multiplies the work as the portfolio gets bigger.
Hostfully is a US vacation rental management platform for professional short-term rental managers, covering a property management system, channel manager, direct booking tools and owner accounting in one place. Every plan includes 24/7 human support and a dedicated onboarding specialist. The company holds Preferred+ partner status with Airbnb, Elite status with Vrbo and Premier Connectivity Partner status with Booking.com.
The platform is organised around five areas:
A documented API with webhooks and a marketplace of integrations extend the platform, and native iOS and Android apps are included. STR Market Map currently lists 130 confirmed integrations for Hostfully.
Professional vacation rental and short-term rental managers growing from a few listings to portfolios above 100 properties, including first-time PMS users and operators migrating from another platform, who want distribution, operations and owner management in one system at per-property pricing.
Hostfully announced an investment from Dallas based growth firm Blue Star Innovation Partners. The amount was not disclosed. Co-founder Margot Schmorak remains chief executive, and Hostfully said it will operate independently from Blue Star's other property management software investment, Track.
Event date: 2025-09-16 · Summary published: 2026-08-20 · Source: Hostfully (original report)
Listed on STR Market Map, the short-term-rental software marketplace.