**The problem it solves** Vacation rental operators competing on guest experience need a direct-booking website and booking technology purpose-built for the STR market, not generic agency templates. **What ICND does** InterCoastal Net Designs (ICND) is a US-based digital marketing and website development agency specialising exclusively in vacation rental companies and real estate businesses. The agency serves vacation rental management companies as a full-service technology and marketing partner for direct booking businesses. **How it works** Services include conversion-focused website design and development with custom templates, a content management system, and responsive mobile-first builds; SEO strategy and implementation to drive organic search traffic; pay-per-click advertising management on Google and other platforms; social media management; and full-service digital marketing programmes. ICND's proprietary booking engine integrates real-time availability search with the website, supporting promo codes and add-on upsells, abandoned cart recovery emails, analytics and conversion pixel integration, and booking confirmation automation. Arrival reminder messages and pre-stay communication workflows are also supported. ICND builds direct booking websites capable of processing reservations independently of OTA platforms. The agency provides near round-the-clock support including on-call weekend and holiday coverage. **Who it's for** Vacation rental management companies in the US looking to build or replace their direct booking presence with conversion-focused websites and STR-specific booking technology, particularly in destination markets requiring local SEO depth.
Listed on STR Market Map, the short-term-rental software marketplace.