str market mapVacation rental brands invest in driving website traffic but most visitors leave anonymously without booking or signing up, leaving operators unable to retarget or nurture them into bookings.
Identified is a US-based website visitor identification platform that resolves anonymous web traffic into actionable contact records, helping businesses convert site visitors into leads. It includes a dedicated vertical for vacation rental companies and is headquartered in Lake Geneva, Wisconsin.
For B2C use cases, Identified resolves anonymous US website visitors at the person level with verified name, email address, postal address, and demographic information. For B2B use cases, it identifies business visitors with company name, employee details, and contact profiles. Capabilities include high-intent page tracking to flag visitors on pricing, checkout, or contact pages; automated email retargeting triggered by browsing behaviour; B2B ideal customer profile filtering; and webhook integrations to push identified visitor data into external CRMs and marketing systems. The platform integrates natively with Mailchimp, Klaviyo, ActiveCampaign, Constant Contact, and HighLevel, enabling outreach without manual data exports.
Vacation rental property managers in the US seeking to convert website visitors who browse but do not book, as well as B2B companies running account-based marketing programs. The platform suits marketing and sales teams at small to mid-sized businesses wanting to expand their lead pipeline without increasing paid acquisition spend.
Listed on STR Market Map, the short-term-rental software marketplace.