str market mapSTR property managers and tourism organizations relying on scraped OTA listing data get skewed occupancy and rate figures, because owner nights, discounts, and unbooked listings distort what the market actually earns.
Key Data is a short-term rental data and benchmarking platform founded in 2018. It combines OTA rental data with reservation data sourced directly from 65+ property management systems, covering the actual performance of over 700,000 properties worldwide. Products include ProData for property managers, HostData for hosts and investors, DestinationData for tourism organizations, and EnterpriseData with custom data and APIs for hotels, real estate and investment firms, government, and financial services clients.
ProData tracks 45+ key metrics such as ADR, RevPAR, occupancy, and booking pace on personalized dashboards with automated, schedulable reporting. Benchmarking compares portfolio KPIs against other operators in the same market, with real-time Airbnb and Vrbo supply data for competitive analysis. Shareable individual homeowner reports support owner communication. Premium add-ons include custom comp sets, rental projections, DemandIQ forward-looking demand data, budgeting, and enhanced benchmarking with feeder market and length-of-stay insights. An API and developer documentation support data export, and an AI assistant plus AI-powered knowledge base handle in-dashboard questions.
Professional vacation rental property managers benchmarking performance and reporting to owners, plus DMOs, hoteliers, and enterprise data buyers needing direct-sourced STR market data.
Key Data promoted Scott McLeod, its chief operating officer since 2018, to president. The move followed Dustin Downing moving up to chief executive earlier in 2026.
Event date: 2026-06-16 · Summary published: 2026-08-17 · Source: VRM Intel (original report)
Key Data announced that co-founder and chief executive Jason Sprenkle would retire at the end of May 2026 after more than eight years, remaining on the board. President Dustin Downing was named as his successor.
Event date: 2026-04-30 · Summary published: 2026-08-17 · Source: VRM Intel (original report)
Listed on STR Market Map, the short-term-rental software marketplace.