**The problem it solves** Standard home insurance does not cover short-term rental activity, leaving Airbnb hosts and holiday-let owners exposed, while property management companies have treated damage deposits and cancellations as operational pain points rather than revenue sources. **What Pikl does** Pikl is a UK insurtech founded in 2016 and based in Norwich, England, authorized and regulated by the FCA, serving both individual STR hosts and property management companies with specialist insurance and embedded financial products. **How it works** For individual hosts, Pikl offers direct-purchase products covering Airbnb hosting, holiday lets, landlord properties, static caravans, glamping pods, and park homes, quoted online and issued digitally. For property management companies, Pikl sells two embedded products: a flexible cancellation solution that converts a standard pain point into a repeat-booking revenue stream, and a damage-deposit waiver that replaces traditional deposits to improve guest experience while generating commission income for the operator. The leadership team has backgrounds at insurers and hospitality firms, with backing from established insurance investors. **Who it's for** UK-based Airbnb hosts, holiday-let owners, landlords, and glamping operators needing specialist STR insurance, and property management companies seeking embedded insurance products that generate ancillary revenue.
Listed on STR Market Map, the short-term-rental software marketplace.