**The problem it solves** Independent European hotels, B&Bs, and vacation rental operators want to consolidate disconnected pricing, marketing, and operational tools into a single revenue and management platform with AI-driven automation. **What Smartness does** Smartness is an Italian-founded revenue management and property management platform targeting independent hotels, B&Bs, and vacation rental operators across Europe. It positions itself as a unified system replacing non-integrated toolsets with AI-driven pricing, direct booking tools, guest marketing, and operational management consolidated on one platform. **How it works** The Smartpricing module uses a machine learning dynamic pricing algorithm that optimises rates up to 500 days in advance, incorporating seasonality, local events, public holidays, booking pace, competitor rate monitoring, and demand elasticity. Users configure minimum and maximum price guardrails, and the system adjusts rates automatically within those bounds. Smartchat is an AI chatbot integrated with Booking.com, WhatsApp, Airbnb, and email. Smartpms is an all-in-one management system with reservations, multi-property and multi-user support, and native dynamic pricing. Smartconnect manages email marketing campaigns and an upsell marketplace. Smartsite provides professionally maintained property websites with SEO-optimised templates. A results-based model (Smartresults) allows properties to pay based on incremental revenue generated. **Who it's for** Small and mid-size accommodation operators in Europe, primarily Italy and broader European markets, who want to consolidate their technology stack and automate pricing and marketing.
Listed on STR Market Map, the short-term-rental software marketplace.