str market mapVacation rental operators in the non-hotel accommodation sector cannot rely on hotel-oriented revenue management frameworks. Rate strategy for tourist apartments, agritourisms, and B&Bs requires different methods, and most operators lack the in-house expertise to optimise pricing systematically.
Full Price is an Italian revenue management consultancy specialising in the non-hotel short-term accommodation sector, known in Italy as extralberghiero, offering outsourced pricing management and structured operator training.
Under the Revenue Plan service, Full Price analysts operate proprietary software to continuously optimise nightly rates, occupancy, and revenue performance using market data, competitor benchmarking, demand forecasting, and booking channel analysis. Operators do not need to manage pricing tools themselves. The service is fully outsourced. A parallel coaching programme gives operators who want to build in-house capability structured training in rate strategy, seasonal calibration, and revenue management principles using the same proprietary methodology.
STR operators, tourist apartment managers, agritourism owners, and B&B operators in Italy and internationally who need professional pricing management without a dedicated in-house revenue manager.
Listed on STR Market Map, the short-term-rental software marketplace.