**The problem it solves** Hotels spend hours manually gathering and interpreting demand signals from multiple sources, then building pricing strategies in spreadsheets with no real-time feedback loop. **What Lybra Tech does** Lybra Tech is a hotel revenue management system (RMS) and data analytics platform, part of the Zucchetti Group, that automates demand forecasting, rate recommendations, and market monitoring for hotels. **How it works** Lybra connects to a hotel's PMS and channel manager, pulling reservation data and forward-looking demand signals into a real-time dashboard. An AI pricing engine generates daily rate suggestions across a 360-day horizon, surfacing events, demand pressure indicators, and competitor moves in one calendar view. **Who it's for** Independent hotels, hotel groups, and resort operators seeking to replace spreadsheet-based yield management with an automated, data-driven RMS. Available in European and South American markets and sold in the US through Zucchetti North America.
Listed on STR Market Map, the short-term-rental software marketplace.