str market mapManually setting nightly rates across a vacation rental portfolio leaves money on the table during high-demand periods and creates pricing gaps in slow periods, but doing it right requires continuous analysis of demand signals, competitor rates, and booking pace that no operator can run manually at scale.
PriceLabs is a dynamic pricing and revenue management platform for vacation rental managers and hotel operators. It automates rate-setting using demand data, local events, seasonality, and competitor intelligence, with extensive manual customisation controls.
An AI pricing engine ingests demand indices from aggregated search and booking signals, local event calendars, flight and weather data, and seasonal patterns to recommend and auto-publish optimised nightly rates. Operators configure output through 30+ controls covering min/max price guardrails, length-of-stay rules, orphan-gap and shoulder-night logic, event uplift, and seasonality calendars. A simulation tool previews revenue impact before rule changes go live. The Market Dashboard provides real-time comp-set rate shopping, occupancy pacing, and booking lead-time data segmented by property type and bedroom count. PriceLabs connects to 160+ PMS platforms plus direct integrations with Airbnb, Vrbo, and Booking.com.
Individual hosts and large portfolio operators who want data-driven, customisable rate automation without manual daily rate-setting, priced per listing from $19.99/month.
PriceLabs has launched Athena, an AI revenue analyst for short-term rental revenue management. It runs on a schedule the user sets, daily or weekly, rather than on prompts, reviewing each listing in the background, flagging what needs attention and recommending actions. It emails the recommendations with their supporting evidence, and changes apply only when the user accepts them. The vendor announcement describes it as in beta at launch. PriceLabs frames it as hotel-grade revenue tooling for small operators.
Event date: 2026-10-06 · Summary published: 2026-10-19 · Source: Short Term Rentalz (original report)
PriceLabs launched an iOS and Android app in seven languages, an MCP connector allowing natural-language queries and pricing changes through AI assistants, and an expanded customer API with more than ten additional read and write endpoints.
Event date: 2026-07-08 · Summary published: 2026-08-23 · Source: Short Term Rentalz (original report)
PriceLabs announced Revenue Accelerator, adding a market-driven base price helper, group-level preview prices, a safety minimum price control, an expanded listing optimizer, minimum-stay recommendations and owner analytics. The company said it prices over 600,000 listings globally.
Event date: 2026-04-08 · Summary published: 2026-08-23 · Source: Short Term Rentalz (original report)
Listed on STR Market Map, the short-term-rental software marketplace.