str market mapSTR operators want to professionalise revenue management and reduce technology fragmentation but cannot justify hiring an in-house revenue manager or full-time tech analyst.
TechTape is a US-based revenue management and technology consultancy for short-term rental operators. The company provides two core service lines: professional revenue management encompassing dynamic pricing strategy, rate optimisation, and occupancy management, and technology stack consulting helping operators identify, configure, and integrate software tools suited to their specific operation.
Revenue management services include pricing analysis, competitive set benchmarking, seasonal and event-based rate strategies, and ongoing optimisation work across dynamic pricing platforms. On the technology side, TechTape advises on PMS selection, channel manager configuration, automation tools, and guest communication workflows, with the goal of reducing platform fragmentation, a problem the company explicitly identifies as endemic in the STR technology market. The company publishes educational content through articles and podcast episodes covering STR strategy, technology, and operational best practices, including content on solving short-term rental tech fragmentation.
Short-term rental hosts and property managers in the US who want to professionalise their revenue management without hiring a full-time in-house revenue manager. Target customers range from individual hosts managing small portfolios to mid-sized property management companies looking to improve yield and streamline technology operations. TechTape is a service provider rather than a software product.
Listed on STR Market Map, the short-term-rental software marketplace.