str market mapIndependent hotels, boutique resorts, and vacation rental operators in Southeast Asia generate most of their revenue through OTAs, paying high commissions without a clear strategy or the in-house expertise to build profitable direct booking channels and optimize pricing.
The Percentage Company is a hospitality digital marketing and revenue management consultancy based in Phuket, Thailand, that combines proprietary software tools with managed services to help accommodation operators grow direct bookings and optimize pricing across distribution channels.
The company delivers services across four areas: direct booking technology including an integrated booking engine, conversion-optimized website builds, and CRM implementation; paid advertising management covering Google and Meta campaigns with performance tracking; SEO and content marketing; and revenue management consulting using custom dynamic pricing algorithms and market demand data. Clients receive both software access and ongoing expert execution. Pricing strategy, channel optimization, and campaign management are handled as a managed service rather than a self-serve tool. The business model blends technology licensing with agency-style delivery.
Independent hotels, boutique resorts, and vacation rental operators in Thailand and Southeast Asia that want to reduce OTA commission dependency and grow direct revenue but lack in-house marketing or revenue management expertise.
Listed on STR Market Map, the short-term-rental software marketplace.