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Transparent

What problem does Transparent solve?

Vacation rental managers, revenue managers, and STR investors lack reliable global market data on supply, demand, pricing, and competitive performance needed to inform pricing strategy, portfolio decisions, and market entry.

What does Transparent do?

Transparent Intelligence is a short-term rental market data and analytics platform that tracks and benchmarks supply, demand, pricing, and performance across the global vacation rental market. The company was acquired by OTA Insight, which subsequently rebranded to Lighthouse, integrating Transparent's STR data into the broader Lighthouse hotel and short-term rental intelligence platform.

How does Transparent work?

The platform aggregates data from STR listings across Airbnb, Vrbo, Booking.com, TripAdvisor, and connected property management systems to provide market-level analytics. Core outputs include occupancy benchmarks, average daily rate comparisons, revenue per available unit, forward-looking demand signals, booking window analysis, competitive set monitoring, and supply growth tracking by destination. Clients can segment data by market, property type, bedroom count, and operator to produce competitive intelligence. The product is used both as a standalone analytics tool and as a data feed integrated into other revenue management platforms. The product line continues under the Lighthouse umbrella, accessible via seetransparent.com.

Who is Transparent for?

Vacation rental property managers, revenue managers, STR investors, destination management organisations, tourism boards, and real estate investors needing market data for pricing strategy and portfolio decisions. Coverage spans Europe, North America, Latin America, and Asia-Pacific, supporting operators with domestic and international portfolios.

  • Type: Analytics & Market Intelligence
  • Headquarters: Madrid, ES
  • Integrations: 4
  • Key features: Market Data, Revenue Metrics, Market Recommendations, Revenue Forecasting, Market Benchmarking, Revenue Dashboards

Listed on STR Market Map, the short-term-rental software marketplace.

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Manage bookings and calendarsGet more bookingsPrice smarterRun cleaning and operationsTalk to guests and automate check-inProtect income and stay compliantGet expert help

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