str market mapItalian property owners want professional short-term rental management without losing local-brand trust, while established property managers want to grow under a recognised national brand instead of building marketing, technology and compliance infrastructure from scratch.
Italianway is an Italian short-term rental management company and franchise network headquartered in Milan. It manages apartments, villas and houses directly for owners and licenses its brand, technology and support services to independent property managers across Italy under a white-label franchise model.
Owners get end-to-end management: listing optimisation with photography and SEO-tuned copy, dynamic pricing, multi-channel OTA distribution through a connected channel manager, a direct-booking website, and online check-in with remote guest verification, plus compliance handling for police registration, ISTAT reporting, tourist tax and DAC7 filings. Franchise partners keep their own brand while running on Italianway's technology and back office, pay a percentage-based royalty tied to portfolio size and services used, and get a dedicated account manager, revenue manager and ongoing training through Italianway Academy. The brand also runs corporate housing agreements for business travellers and relocating staff.
Italian property owners wanting professional STR management, and established property managers with an existing portfolio, typically ten or more units, seeking a franchise route to scale under a national brand across Italian cities, coastal and mountain destinations.
Listed on STR Market Map, the short-term-rental software marketplace.