str market mapOTA-sourced guests come with no contact data, so STR managers can't market to past guests for repeat direct bookings and lose every relationship at checkout.
Lasoh is a US-based guest experience and marketing platform for vacation rental property managers. It delivers a branded digital guest portal from the moment of booking through checkout, including a digital house manual, curated local recommendations, upsell offers, and automated review solicitation.
An AI component generates personalised trip guides for individual stays based on dates and property details. The marketing layer, branded SMART Marketing, functions as an integrated CRM: it captures contact information from all guests in a stay (not just the primary booker), turning OTA reservations into marketable contact records. Operators can run automated re-engagement campaigns targeting past guests for repeat direct bookings. Upsell automation identifies relevant add-on offers during pre-arrival and in-stay phases, generating incremental revenue per booking. PMS integrations exist for Hostaway and Guesty.
Professional STR managers running multi-property portfolios who want to convert OTA-sourced guests into a direct relationship database.
Listed on STR Market Map, the short-term-rental software marketplace.