**The problem it solves** OTA-sourced guests come with no contact data, so STR managers can't market to past guests for repeat direct bookings and lose every relationship at checkout. **What Lasoh does** Lasoh is a US-based guest experience and marketing platform for vacation rental property managers. It delivers a branded digital guest portal from the moment of booking through checkout, including a digital house manual, curated local recommendations, upsell offers, and automated review solicitation. **How it works** An AI component generates personalised trip guides for individual stays based on dates and property details. The marketing layer, branded SMART Marketing, functions as an integrated CRM: it captures contact information from all guests in a stay (not just the primary booker), turning OTA reservations into marketable contact records. Operators can run automated re-engagement campaigns targeting past guests for repeat direct bookings. Upsell automation identifies relevant add-on offers during pre-arrival and in-stay phases, generating incremental revenue per booking. PMS integrations exist for Hostaway and Guesty. **Who it's for** Professional STR managers running multi-property portfolios who want to convert OTA-sourced guests into a direct relationship database.
Listed on STR Market Map, the short-term-rental software marketplace.